On-Brand, Customized Review Responses
Guaranteed to your Customers within 24 Hours.
FULL-SERVICE REVIEW MANAGEMENT FEATURES
Response Time SLA
Average response time of under 24 hours for 99% of targeted reviews – guaranteed.
All Review Platforms
Full integration with every platform that records your customer’s feedback. Gain the fullest possible coverage without hiring teams of customer service agents.
Review & Local SEO Audit
Comprehensive onboarding audit of your entire review history and local search profile to identify immediate improvements and set the foundation for long-term enhancements.
Review Purge
Identify and remove old negative reviews that do not adhere to platform policies for profanity, hate speech, personal attacks, etc.
Custom Review Responses
Craft a brand-specific inventory of review responses that address the majority of typical challenges.
Targeted Response Rates
Establish review response ratios customized to each business model and industry, setting the ideal percentage of responses for each star rating.
Complaint Escalation
Emergency issues are escalated to appropriate parties based on established criteria.
Comparison Reporting
Monthly reporting of performance by location, city, state, country, custom regions, or distinct brands.
Voice of Customer Emails
Daily emails presenting the exact customer commentary, rating stars, and business location to all designated company stakeholders.
Detailed Reporting
Extensive weekly, monthly and quarterly reports on reviews and local search performance.
Academic research & industry surveys validate the benefits of responding to customer reviews.
- Customers expect review responses from brands.
- Customers have better opinions of businesses that respond to reviews.
- Review responses drive people to provide more reviews.
- Review responses drive people to write more positive reviews.
- Review responses drive people to write fewer negative reviews.
- An increase in the review volume and rating improves local search placement.
- The combination of better search placement and more reviews lead to higher search click-thru rates, more traffic, and increase sales.
Reason 1.
Astounding Growth
The volume of new Google reviews (powered by 50 million Local Guides) is catching most companies flat-footed. In fact, only LocalClarity client has experienced a 20 fold increase in monthly reviews since 2015. This is expected to double again this year.
In addition to the sheer volume of reviews, Google continues to drive change at an incredibly rapid pace. Immediately after launching the Local Guides program they added Local Posts to the local knowledge graph. Then they added Q&A. Then they added food and service menus. And now Google is changing the entire process for home service businesses.
Regardless of the resources allocated by even the largest companies, Google local search is evolving at an incredibly rapid pace – and no one expects them to slow down anytime soon.
Reason 2.
Business Organization
The active moderation of Google reviews overlaps the responsibility of several departments within a company. Depending on the company’s structure, it could fall under the purview of:
- The SEO team, since it’s an unpaid Google program and improved search exposure is one of the core beneficiaries.
- The Social team, since it closely follows the process of social conversations.
- The Corporate Customer Service team, since at its core it is providing customer service.
- The Local Management teams, since the complaints and the ultimate resolutions are typically local in nature.
- The Marketing team, since the local search knowledge panel includes the menus, photography, etc.